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open-burger

Bastide de Tourtour

Website
&
marketing
strategy,
extending
the
marketing
of
the
bastide

The brand

Bastide de Tourtour

Services

Webmarketing, website, photo shoot

piscine intérieur de la bastide de tourtour

Background and brief

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La Bastide de Tourtour is an exceptional establishment nestled in the heart of Provence. A 4-star hotel with spa, restaurant and seminar facilities, housed in an ancient bastide with breathtaking views.

Key figures

269K €

Google Ads and Meta

ROI X39

Google Ads and Meta

870K €

Live reservations

+59%

SEO traffic

Following a modernization of the establishment, we started our collaboration in 2021 with the redesign of the website and the photo and video shoot of the establishment. This collaboration then continued with the implementation of SEO, SEA and Meta Search campaigns with 2 main objectives :

  • Acquire new customers

  • Strengthen direct bookings

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Background and brief

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To maximize the impact of Bastide’s marketing campaigns, we deployed Google Ads Search campaigns, both on brand advocacy and new customer acquisition. The result : sales of over €131 000 in less than 2 years for just €4 100 invested, i.e. an ROI of x31 on this channel.
On the Meta Search side, over the same period, €138 000 was generated for just €2 700 of advertising budget. That’s a distribution cost of 2%, far from the 17% usually claimed by Booking on this type of sales.

On these 2 channels alone, therefore, nearly 40 000 € in commissions were saved by the establishment thanks to Eliophot.

Finally, our bespoke SEO strategy via an ultra-targeted content addition and backlink purchase approach has gained over 14 000 users via SEO, or 54% more traffic year-on-year.

<p>mockup d&#8217;un reporting sma</p>
<p>piscine extérieure avec vue sur la nature de la bastide de tourtour</p>
<p>vue du ciel de la ferme saint siméon</p>
<p>société des bains de mer vue de nuit</p>