To maximize the impact of Bastide’s marketing campaigns, we deployed Google Ads Search campaigns, both on brand advocacy and new customer acquisition. The result : sales of over €131 000 in less than 2 years for just €4 100 invested, i.e. an ROI of x31 on this channel.
On the Meta Search side, over the same period, €138 000 was generated for just €2 700 of advertising budget. That’s a distribution cost of 2%, far from the 17% usually claimed by Booking on this type of sales.
On these 2 channels alone, therefore, nearly 40 000 € in commissions were saved by the establishment thanks to Eliophot.
Finally, our bespoke SEO strategy via an ultra-targeted content addition and backlink purchase approach has gained over 14 000 users via SEO, or 54% more traffic year-on-year.
