A global 360° strategy, identity and deployment
The brand
Belha Collection
Services
Branding, webmarketing strategy, social networks
To visit
Belha Collection
Background and brief
From Biarritz Thalasso Resort to Belha Collection
Biarritz Thalasso Resort is a group of establishments in the Basque Country specialising in thalassotherapy, as well as the leading hotel on the Basque Coast.
Finding a less reductive name that has the very essence of the Basque country at its heart, a name that exudes authenticity and highlights the group’s Basque origins. Belharra is the name of the wave that forms off the Basque coast. Renaming the group “Belha Collection” not only anchors it in its territory, but also legitimizes its business by evoking the sea.
We created a brand identity consistent with this name. An organic wave logo evocative of the movements of water, a logo that symbolizes the ocean as much as softness and well-being. The logo is repeated and adapted on each site with its own color code. The logo’s pattern serves as a common thread on the websites, creating a strong, recognizable brand territory.
We’ve created luminous websites to evoke softness and well-being. The clarity imparted by the various sites, portals and establishments reflects the experience offered on site.
All these new websites benefit from advanced, targeted webmarketing strategies to win, activate and retain new customers. This strategy is accompanied by SEO, SEA and Meta Search actions.
With operations all over the Basque country, from Bayonne to Saint-Jean-de-Luz, and covering several sectors of activity, the group urgently needed to modernise its image and, above all, overhaul its identity so that it reflected what it is today.
Background and brief
Global strategy
Social networks
We also supported Belha Collection and its establishments on social networks. Setting up competitions with the aim of creating virality, organizing photo shoots on site in order to have a certain number of assets to share, sponsoring posts are all part of the various actions carried out on social networks.
IECH
Cité Hotels
