Adapting the online image to a change in stature
Context and brief
A hotel of the Hôtel & Performance group
With a privileged central position in the heart of the Saint-Germain-des-Prés district, the Hôtel Saint-Germain was looking for a complete overhaul, a change of identity to remedy its aging image.
It is changing into the Hôtel de Fleurie accompanied by a new site with a marked, bucolic and elegant webdesign to support this change of image.
With this site, we’re looking to steer the Hotel de Fleurie towards 4-star status. Online navigation must match the on-property promise in order to benefit from a global brand experience.
Context and brief
A hotel of the Hôtel & Performance group
Webdesign
We created a bespoke, clean and modern site that introduces visitors directly to the hotel’s lifestyle. The new website had to match the owners’ ambitions to move from a 3-star + hotel to a 4-star. At once soft, romantic, minimalist and retro, the site’s web design had to draw on many retro codes in order to create a special atmosphere. The user journey was also designed to be both simplified and immersive, a plunge into the world of the hotel and the neighbourhood.
City
Hotels
Belha
Collection
