A strong, coherent visual identity with a graphic charter
As a specialist graphic design agency, we understand that every brand has a unique essence to express.
Creating a graphic charter is an essential step in forging your company’s visual identity and ensuring that it stands out with clarity and impact across all media.
A well-defined graphic charter allows you to strengthen your brand image, guarantee immediate recognition and convey a consistent message to your customers.
Creating a graphic charter: a crucial step for your brand
The graphic charter is the central element of your company’s visual identity. It includes the visual rules that will guide the representation of your brand across all your communication media, whether web or print. This includes colours, typography, visual styles and, of course, your logo. The aim is to create a unique and recognisable graphic universe that embodies the very essence of your brand and conveys your values to your audience.
A tailored approach to your visual identity
Our approach is entirely personalized. As a 360° communications agency, we develop bespoke graphic charters that reflect your brand’s core identity. Before getting started, we immerse ourselves in your world to understand your values, positioning and objectives. This enables us to create a strong, coherent visual identity that reflects what you want to convey to your customers. Whether it’s creating a logo or implementing your entire graphic charter, we’re with you every step of the way.
The consistency of your brand image across all your media
A well-developed graphic charter ensures visual harmony across all your media, whether it’s your website, your brochures, or your social networks. It ensures that your brand image is instantly recognizable and powerful. Every choice of color, font and style is carefully considered to create a strong identity that is both aesthetically pleasing and functional, adapting to your needs and your different communication media.
A collaborative process for a result that reflects your image
Creating or redesigning a graphic identity is a collaborative process. As a communications agency, we work hand-in-hand with you to ensure that each graphic element accurately represents your company and its objectives. We present you with mock-ups, moodboards, and creative proposals that illustrate how each aspect of your graphic charter will work in different contexts, whether it’s for a marketing campaign, a website or your printed materials.
A graphic charter that enhances your brand
With a solid, well-thought-out graphic charter, your brand acquires the visual consistency essential to guaranteeing its visibility and recognition. Whether you’re a young company just starting up, or an established brand looking to modernize its visual identity, our communications agency will support you every step of the way in this key process. Together, we create a graphic charter that will give meaning to your visual media while reinforcing the impact and strength of your brand image.
Logo design
Photo/video report
