Adjust your SEO strategy
As you know, a natural referencing strategy is established over the long term. You need to give the search engines time to analyse all the content on your site (optimisations, tags, images, texts) and observe its behaviour (traffic, acquisition of links, content updates, etc.). Google also takes into account how long your domain name has been in use (so avoid changing your domain name at all costs!).
Search engine optimisation is never static. Search engine algorithms evolve over time, and your strategy must also adapt to continue improving the results you achieve.
Keep up to date with algorithm changes through the specialist press, blogs, etc. Monitor changes in your natural referencing by keeping an eye on variations in positions in the search engine results for the queries you are studying. There are several tools that specialise in this: SeeURank and Google Search Console. If the results are disappointing, don’t panic – there are always things you can do, and sometimes it takes longer to get a position on the first page.
Upgrade your keyword list by removing keywords that are no longer in demand and replacing them with more targeted keywords. Then modify the content of your website accordingly. Modify your tags (re-optimise them!), your titles and your texts (add to them if they are not sufficient and rewrite them if they are out of date), so that they are always relevant to the keywords you are looking at. Create additional content pages to support your SEO work on one or more queries.
Google’s Google Analytics tool allows you to keep an overview of your website’s traffic (audience, origin, behaviour, technologies, e-commerce, conversion tunnel, etc.). Studying this data is extremely important throughout your SEO strategy.
