The digital revolution in the hotel and food industry
Tourism is no exception to the rule in the digital age. Like many other sectors, it is also becoming increasingly digital. Here we take a look at some of the digital solutions offered by our clients, with a view to modernising operations and improving online visibility.
HDB Solutions’ vision is simple: to refocus the experience on service. Service, yes, but digital! We’ll explain. Based on the observation that visitors to a hotel website rarely turned into customers, Eddy Mimoun, founder of HDB, decided to create a solution that would focus on the customer and customer relations. His aim was to help partner hotels and all players in the tourism industry to convert more guests and thus improve their direct sales. To achieve this, it has put in place a number of low-cost solutions for its customers.
Improved after-sales service, with multi-channel communication and pre-stay calls to gather information on customers’ daily habits, enabling additional sales before the customer has even set foot in the hotel. These services use the latest technologies to offer the most up-to-date customer relations possible. It gives customers the feeling of being considered, with personalised care. An additional advantage of this service is that, as well as optimising customer relations, it can be outsourced, enabling the hotel to make substantial savings on employees who would otherwise be doing the same job.
There are many other digital services on offer, chat being one of the best known, but according to the figures provided by HDB, it can help to increase the number of visitors converted into customers from 2% to 18%. Services for recovering abandoned shopping baskets or overflowing calls enable each establishment opting for these services to generate more conversions or transform potential lost calls into direct sales. Proof that outsourced digital services are a real advantage for all players in the tourism industry, and particularly for hoteliers in this case.
Another digital player in the tourism sector, En Suite provides hotel management support in 3 areas: operational management, revenue management and marketing. Created in 2022, this company is aimed at medium-sized hotels that want to improve their online presence and optimise their spending. The use of the latest technologies enables them to optimise their budgets, work time and customer satisfaction.
En Suite therefore offers a 360° spectrum, from on-site operational management coupled with online management to optimised visibility through its marketing and communication services. Significantly improving the e-marketing of rooms with En Suite’s expertise will therefore optimise hotel revenues. What’s more, each partner establishment is made visible on the web thanks to an advanced and relevant digital marketing and communication strategy.
All these digital services on the operator side echo the new ways in which tourists are consuming tourism.
In another area, we could also cite Le Pain Français as the driving force behind the digitalisation, not of tourism, but of the wider hospitality and gastronomy sectors. Digitalising a product as traditional as bread and making the ‘Le Pain Français’ brand as visible as possible to as many people as possible is the challenge facing this new-style bakery with its distinctive identity and a style that is taking the dust off the industry. Le Pain Français isn’t aimed at the general public, it’s aimed at professionals and is somewhere between a neighbourhood bakery and an industrial laboratory. It’s a real bread workshop with strict specifications, where the flours used are Label Rouge and the wheat is grown close to the workshop.
And it’s this approach and this desire to offer a product that’s as beautiful as it is tasty that the brand’s new website had to reflect. An immersive website, with elegant ergonomics and design for an optimised user experience. It’s a real plunge into the world of the brand, so you can immerse yourself in it from the very first seconds of your visit, with a strong new brand identity, embodied by a completely reworked ‘brand voice’ designed by Eliophot. Through this site, Eliophot provides digital solutions for cross-functional businesses.
But Eliophot, as much as it strives to make its customers shine, also needed to have a next-generation site that provided optimal immersion and UX. So we upgraded the performance of our website with a new technology that gives us a site that’s as flamboyant as it is fast. It’s a technical leap forward that’s giving us remarkable performance today. And we’ve gone even further! Because the digital world presents many challenges, we opted for tools validated by the European Union and compliant with CNIL regulations, which respect the rights and privacy of users, with no collection of personal data.
So we set out to create a site that was fast, immersive and honest. It’s a real showcase for our work, because digitalisation is now essential for all tourism businesses. And for us, digital must be beautiful and fast, but also virtuous!
